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La Boutique’s Styling team were lucky enough to attend the legendary Eugene Souleiman’s seminar at the Wella Studio in Sydney last week, and we all walked away awed, inspired and a little blown away by his creations.

At the top of his game, Eugene has worked with Missoni, Yohji Yamamoto, Haider Ackermann and Donna Karan to name a few, and through these collaborations created some truly iconic looks. He went into some detail about how he finds inspiration and the creation process.

“It’s not neccessarily an idea that makes a look different, rather it’s the application of an idea” Eugene remarked, when asked how he keeps it fresh and exciting in the fickle world of fashion.

He also talked about his love of contrasting textures, and researching the styling of hair across many cultures. Time for some research!